Professional Email Marketing for a Modern Car Dealership

For the Peter Praunsmändtl dealership, we developed a custom CleverReach template and established the foundation for professional email marketing, which the team can now implement independently and efficiently.

Client
Peter Praunsmändtl GmbH & Co. KG
Location
Goethestraße 14, 85055 Ingolstadt, Germany
Industry
Automobil
Target audience
B2B
Department
E-Mail-Marketing, Marketing
Geographic scope
National

Description

Peter Praunsmändtl GmbH & Co. KG is a long-standing Mercedes-Benz dealership in Bavaria. To keep existing customers more regularly informed about news, promotions, and offers, a professional newsletter channel was to be established for the first time.

The goal was to create a solution that allows the team to independently create and send newsletters without sacrificing a consistent appearance or reliable display.

Challenge

Until now, the dealership did not have a professional email marketing solution. Consequently, both the technical foundation and standardized processes for sending newsletters were lacking.

Therefore, a solution was sought that is easy to use, reliably reflects the corporate design, and functions flawlessly on all common email programs and devices. At the same time, the team was to be trained so that future newsletters could be created and sent without external support.

Solution

We set up a new CleverReach account and developed a custom newsletter template that aligns with the dealership’s corporate design and can be used flexibly for various types of content.

The responsive template ensures that newsletters are displayed reliably on all current email clients as well as smartphones, tablets, and desktop devices.

Following this, we conducted a workshop in which the team gained hands-on experience with CleverReach. All relevant functions were covered—from creating a newsletter and sending it to managing recipient lists—enabling the dealership to work completely independently in the future.

Impact

With the introduction of CleverReach, Peter Praunsmändtl GmbH & Co. KG now has a professional solution for its email marketing for the first time.

Today, newsletters can be created quickly, easily, and without external support. At the same time, the developed template ensures a consistent brand image and reliable display on all devices.

This created a sustainable foundation for digital customer communication, allowing the dealership to reach its customers regularly, professionally, and efficiently.

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