From a Traditional Glass Business to a Digital Sales Platform

For Christian Adamer GmbH, we developed a custom B2B and B2C sales platform on Shopify Plus with a tailored glass configurator, laying the groundwork for the company's digital transformation.

Client
Christian Adamer GmbH
Location
Gutenbergstraße 17, 93128 Regenstauf, Germany
Industry
Industriegüter & Service
Target audience
B2B & B2C
Department
E-Commerce, Marketing, Onlinewerbung, SEO, Textgestaltung, Webanwendung, Webseitengestalltung, Website Administration, Werbung
Geographic scope
National

Description

Christian Adamer GmbH is a long-established company in the glass industry with decades of experience. Sales were previously conducted exclusively offline, and no online shop existed.

Together, the vision emerged to build a digital sales platform that appeals equally to private and business customers. The goal was not merely an online shop, but the complete digitalization of the sales process based on Shopify Plus.

Challenge

The biggest challenge was to make complex and individually configurable glass products digitally representable.

Customers needed to be able to configure their glass products directly online – from exact dimensions, glass thickness, and tinting to the desired edge finishing. Simultaneously, the platform had to meet both B2B and B2C requirements and enable different pricing and purchasing processes within a single store.

Additionally, complex shipping logic was required. Depending on size, weight, and delivery area, the system needed to automatically determine whether delivery would be handled by the company’s own fleet, a freight forwarder, or a parcel service. Therefore, a solution was sought that was not only technically powerful but also scalable long-term.

Solution

We chose Shopify Plus as the technological foundation.

Together, we developed a fully customized e-commerce platform that digitalizes the entire sales process. The core of the project is a specially developed Shopify app that allows glass products to be configured directly in the shop. Customers select dimensions, glass thickness, edge finishing, and various glass types, immediately receiving their individual product.

In addition, intelligent shipping logic was implemented, which automatically selects the appropriate shipping method based on weight and postal code. Depending on the order, delivery is carried out by the company’s own fleet, a freight forwarder, or a parcel service.

Furthermore, we integrated Shopify Payments and developed a platform that optimally serves both B2B and B2C customers within a central Shopify Plus store. Following the successful launch, we continue to support Christian Adamer GmbH with ongoing SEO services and Google Ads campaigns, continuously developing the platform.

Impact

With the new Shopify Plus platform, Christian Adamer GmbH now has a powerful digital sales channel that effectively complements previous offline sales and opens up new target groups.

The individual product configurator makes it possible to conveniently configure and inquire about or order even complex glass products online. At the same time, the automated shipping logic reduces internal processes and creates high efficiency in order processing.

A traditional glass company was transformed into a modern digital sales platform that makes complex products easily accessible and forms the basis for sustainable growth in e-commerce.

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